This archive of previously issued food recalls and allergy alerts is provided for reference and research purposes.

Users should note that the products listed in the archive have been subject to removal from the marketplace or appropriate corrective action. Food recalls or allergy alerts are not an indication of the food safety status of products produced at a later date.

Food Recall Warning - Betty Crocker Super Moist brand Cake Mix Rainbow Bit recalled due to E. coli O121

Recall date:
July 11, 2016
Reason for recall:
Microbiological - E. coli O121
Hazard classification:
Class 1
Company / Firm:
General Mills Canada
Extent of the distribution:
Reference number:

Recall details

Ottawa, July 11, 2016 - General Mills Canada is recalling Betty Crocker Super Moist brand Cake Mix Rainbow Bit from the marketplace due to possible E. coli O121 contamination. Consumers should not consume the recalled product described below.

Recalled products

Brand Name Common Name Size Code(s) on Product UPC
Betty Crocker Super Moist Cake Mix Rainbow Bit 432 g 27AL2017 PV
08JN2017 PV
09JN2017 PV
0 65633 46589 3

What you should do

If you think you became sick from consuming a recalled product, call your doctor.

Check to see if you have recalled products in your home. Recalled products should be thrown out or returned to the store where they were purchased.

Food contaminated with E. coli O121 may not look or smell spoiled but can still make you sick. Symptoms can include nausea, vomiting, mild to severe abdominal cramps and watery to bloody diarrhea. In severe cases of illness, some people may have seizures or strokes, need blood transfusions and kidney dialysis or live with permanent kidney damage. In severe cases of illness, people may die.


This recall was triggered by the company. The Canadian Food Inspection Agency (CFIA) is conducting a food safety investigation, which may lead to the recall of other products. If other high-risk products are recalled, the CFIA will notify the public through updated Food Recall Warnings.

The CFIA is verifying that industry is removing recalled product from the marketplace.


There have been no reported illnesses in Canada associated with the consumption of this product.

More information

General Mills Canada: 1-800-526-4579

For more information, consumers and industry can contact the CFIA by filling out the online feedback form.

Product photos

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Betty Crocker: Super Moist Cake Mix Rainbow Bit - 432 grams

Betty Crocker: Super Moist Cake Mix Rainbow Bit - 432 grams

Media enquiries

CFIA Media Relations
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