Pascal Lemire: Farmer

Pascal Lemire's family has been farming for over 300 years. His goal as a farmer is to produce safe, high quality food for Canadians. Pascal believes that traceability does more for farmers than just trace back for disease; he also sees it as a management tool.

Pascal Lemire: Farmer – Transcript

(Light background music)

(The Canadian Food Inspection Agency corporate introduction plays. It shows images that represent the work of the Agency, including a petri dish, strawberries, a growing plant, a chicken and a maple leaf.)

(Text: CFIA - Safeguarding with Science)

(Image of farmer inside a barn)

Pascal Lemire: My family has been...

(Close up of Pascal inside barn)

...farming for over 300 years. We are proud of our agricultural heritage and...

(Medium shot of Pascal inside barn with cows in background)

...producing safe, high quality food for Canadians.

(Text on screen: Pascal Lemire)

(Close up of Pascal inside barn with cows in background)

That's why I feel traceability is so important.

(Close up of Pascal inside barn with cows in background)

Traceability is about identifying animals...

(Pascal in barn with cow)

(Close up of cow inside barn)

...their location and where they move.

(Pascal in barn with cow)

As farmers, we don't just use traceability to trace back for disease; it's a management tool.

(Pascal inserting traceability tag on cow)

It helps us better manage our animals and...

(Close up of tag on cow's ear)

...bring more value to the market.

(Close up of Pascal inside barn with cows in background)

We are working together, with all industry partners and with governments, federal and provincial in Canada...

(Close up baby chicks)

...to build this livestock and poultry...

(Close up of bison in field)

...traceability system.

(Close up of cow in field)

(Medium shot of cows in field)

(Medium shot of sheep interior barn)

I'm Pascal Lemire and...

(Close up of Pascal inside barn with cows in background)

...traceability is key to the future of Canadian Agriculture.

(Medium shot, Pascal petting cow inside barn)

(Cut to Canada wordmark.)

(Text on screen: Canada. (c) Her Majesty the Queen in Right of Canada, represented by Canadian Food Inspection Agency (2017))

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