HEALTH HAZARD ALERT

VOLUNTARY RECALL: IN STORE BAKED PRESIDENT’S CHOICE® DECADENT CHOCOLATE CHUNK COOKIES MAY CONTAIN SMALL ROUND METAL PIECES

Product Photos

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The following alert was transmitted by Loblaw Companies Limited (Loblaw) to the news media on August 17, 2010

BRAMPTON, ON- August 17, 2010 – Loblaw Companies Limited (Loblaw) is warning the public not to consume in store baked President’s Choice® Decadent Chocolate Chunk Cookies with the UPC number 0 6038383903 8 because the product may contain small round, one millimetre in diameter, metal pieces.

The affected product, in store baked President’s Choice® Decadent Chocolate Chunk Cookies is sold in the bakery department, in packages of eight cookies weighing 352g with UPC number 0 6038383903 8. Please note this recall only affects this specific in store baked President’s Choice® cookie.

The product is sold nationally at Loblaw corporate, franchise and affiliated independent stores. For a complete list of stores please visit: http://www.loblaw.ca/en/customer_storelocator.html

All potentially affected products have been removed from store shelves across the country.

Customers can return the product to any Loblaw store where the customer service desk will provide a full refund (including without receipt) or contact customer service at 1-888-495-5111 or customerservice@presidentschoice.ca.

We apologize for any concern this voluntary recall may have caused. The health and safety of our customers is paramount to us and we are committed to providing our customers with a clean and safe store environment and offering products that are produced, sourced and handled responsibly.

For more information regarding the voluntary recall, customers can contact:

President’s Choice Customer Relations
1-888-495-5111 or customerservice@presidentschoice.ca

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For more information:

Customers please contact:
President’s Choice Customer Relations
1-888-495-5111 or customerservice@presidentschoice.ca

Media please contact:
Public Relations Department, Loblaw Companies Limited
pr@loblaw.ca or (905) 459-2500

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The CFIA is monitoring the effectiveness of the recall.

For more information consumers and industry can call the CFIA at 1-800-442-2342 / TTY 1-800-465-7735 (8:00 a.m. to 8:00 p.m. Eastern time, Monday to Friday).

For information on all food recalls, visit the CFIA’s Food Recall Report at: http://active.inspection.gc.ca/eng/corp/recarapp_dbe.asp.

To find out more about receiving recalls by e-mail, and other food safety facts, visit: www.foodsafety.gc.ca. Food and consumer product recalls are also available at http://www.healthycanadians.gc.ca.

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Media enquiries:

CFIA Media Relations
613-773-6600

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