Decisions: Bacterial Culture

Bacterial Culture - "Flora Balance" Claim

Question: Is it permissible to make the claim "balances intestinal flora" on the label or advertisement for a bacterial culture?

Answer: No, the claim "balances intestinal flora" is considered to bring the food within the definition of a drug and is not acceptable on the label or advertisement of a food. The term "balance" is also considered unacceptable, as it implies a physiological effect. Products carrying these claims would be required to carry a Drug Identification Number (DIN) issued by the Health Products and Food Branch of Health Canada. (25 Nov 92)