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Includes any representation by any means whatever for the purpose of promoting directly or indirectly the sale or disposal of any food [2, FDA].
To make any representation to the public by any means whatever, other than a label, for the purpose of promoting directly or indirectly the sale of a product [2.(1), CPLA].
An imitation food resembles the food imitated in flavor, texture, appearance and nutritional value.
A substitute food does not does not have to physically resemble the food for which it substitutes but it should have the same nutritional qualities.
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