Health Claims
Implied Health Claims

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Implied health claims can consist of logos, symbols or words (for example "prebiotic", "probiotic", "antioxidant", etc.), presented either alone or in combination. The logos, symbols or words used to make the implied health claim will contribute to the overall impression created about the product. This could result in a message that is not consistent with an acceptable health claim and therefore could be misleading.

An implied health claim could be, for example, the picture of a brain on a carton of eggs accompanied by the word "smart" because the combination of these two elements suggests that the consumption of these eggs could lead to improved intelligence or brain health. This could potentially be misleading and would not be permitted. However, if the accepted nutrient function claim from the Acceptable Nutrient Function Claims Table is included, "DHA, an omega-3 fatty acid, supports the normal physical development of the brain, eyes and nerves primarily in children under two year of age", with the picture of the brain and the word "smart", the overall message and impression is clear and would be acceptable.

Implied health claims are evaluated on a case-by-case basis.

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