Labelling Requirements for Meat and Poultry Products
Simulated Meat and Simulated Poultry Products

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Simulated meat and simulated poultry products do not contain any meat or poultry, but have the physical and nutritive characteristics of meat or poultry.

Common Name – Simulated Meat and Simulated Poultry Products

Consumers must not be misled as to the true nature of these products. Therefore, the complete common name "simulated (naming the meat or poultry)" must appear on labels and in advertisements for these products [B.01.100(1), FDR].

Simulated or Flavoured Bacon Bits

The use of the common name "simulated bacon bits" requires that the product be nutritionally equivalent to real bits of bacon. The product must meet the compositional requirements of section B.14.090 of the Food and Drug Regulations. The use of the common name "bacon flavoured bits", however, does not imply that the product simulates bacon, only that it is bacon flavoured. In this case, the requirement for nutritional equivalence and the compositional requirements of B.14.090 of the Food and Drug Regulations do not apply.

Contains No Meat/Contains No Poultry Declaration

Depending on the type of meat simulated, the applicable phrase "contains no meat" or "contains no poultry" is also required on the principal display panel of the label, in close proximity to the common name and in letters of at least the same size and prominence as those used for the remainder of the common name of the product [B.01.100, FDR].

When Used as an Ingredient

When simulated meat is used as an ingredient of another food, such as a soup, the declaration "contains no meat" is not required on the label [B.01.100(4)(a), FDR]. Additionally, any picture or vignettes on the packaging of the final food must not suggest that meat is present.

Nutrition Labelling – Simulated Meat and Simulated Poultry Products

The FDR specifies the amounts of vitamins and mineral nutrients that must be added to simulated meat and poultry products [B.14.085 – B.14.088, B.22.029, FDR]. These added vitamins and minerals must then be declared as a percent daily value per serving of stated size in the Nutrition Facts table [B.01.402(7), table to B.01.402, item 14, FDR]. Refer to the Information Within the Nutrition Facts Table for more information.

Protein Content of Simulated Meat Products

Sections B.14.085 to B.14.090 include minimum protein rating requirements for simulated meat products. For example, a simulated meat product that resembles ground beef must have a protein rating of not less than 40. If the prepackaged product as offered for sale is raw and frozen, but cooked before being consumed, the minimum protein rating requirement of 40 would apply to the product as sold (not after it is prepared by the consumer). In addition, these regulations must be respected after a product is rehydrated. This would apply to the food immediately following rehydration (i.e. prior to cooking or consumption).

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