Method of Production Claims
Homemade, Artisan Made
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The term "homemade" describes a food that is not commercially prepared. "Homemade" foods do not require further preparation. The use of a brand name or trademark symbol in conjunction with the term "homemade" is considered misleading if the food is prepared in a commercial establishment, including small, artisan like establishments.
The terms "homemade style", "home-style", "like homemade" may be used to describe a food that may contain mixes, in whole or in part, from commercial or private recipes. In advertising, these terms are potentially misleading when the food is portrayed in a home setting.
When a food is prepared in the style of a "homemade" food, the term must be qualified (e.g., "homemade" baked beans versus "homemade style" canned baked beans).
The claim "tastes like homemade" is left to the judgment of the consumer and is, therefore, acceptable.
The claim "Artisan made" describes products that are manufactured in small batches. The claim "Artisan made" is not specific for a particular type of food, rather it is a manufacturing method that would be considered traditional and rudimentary, involving a significant portion of manual labour and a limited use of automated machines performing functions on mass quantities of food, as compared to similar products. The use of additives and preservatives that would typically be purchased from a grocery store and found in a common household kitchen such as vinegar, salt, sugar, lemon juice would be acceptable. The process of heat treatment and sterilization would be accepted for food safety purposes.
The claim "artisan-style" may be used to describe a food prepared in the style of an "artisan" food. In this case, it is a best practice to qualify the claim "artisan-style" to describe how it is different from an "artisan" food.
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