Making a Nutrient Content Claim
Conditions for Making a Nutrient Content Claim

There are some general conditions related to the wording and visual representation of nutrient content claims which are outlined below.

Note: Conditions for making a quantitative declaration outside the Nutrition Facts table can be found in the appropriate section.

Language

When a nutrient content claim as set out in the table following B.01.513 of the FDR is made, it must be in both English and French, unless a bilingual labelling exemption applies to the product [B.01.501, FDR].

Altering the Wording of Permitted Nutrient Content Claims

The wording for nutrient content claims set out in the table following B.01.513, FDR is prescriptive and word-sets shown in quotations must not be altered unless permitted. The table below shows acceptable and unacceptable ways of making claims [B.01.511, FDR]:

Altering Nutrient Content Claims
Nutrient Content Claim Alteration Examples

Words, numbers, signs or symbols may accompany a label or advertising claim, providing they precede or follow the statement or claim, but are not interposed between the words of the statement or claim (subject to the requirements set out in the next three rows in this table) [B.01.511(1), FDR].

Unacceptable:
"100% deliciously fat-free"
Acceptable:
"delicious and 100% fat-free"

Words such as "very", "ultra" and "extra" and other words, numbers, signs or symbols that change the nature of the statement or claim are prohibited [B.01.511(2), FDR].

Unacceptable:
"ultra low fat", "extra high protein", "super low energy", "a lot less", "lots", "more", "some", "at least", "approximately", "extreme", "hardly", "maximum", "plus", "instant", etc.

The brand name of a food may not accompany a claim regarding a food that has not been processed, formulated, reformulated or otherwise modified in order to meet the conditions set out for that claim [B.01.511(3), FDR].

Unacceptable:
"Brand Y olive oil is cholesterol free."
"Brand X low fat carrots."
"Like all carrots, Brand X carrots are low in fat."
Acceptable:
"Low in fat – all carrots are low in fat."
"Carrots are low in fat."

Any claim regarding a food that has not been processed, formulated, reformulated or otherwise modified in order to meet the conditions set out for that claim, shall relate to all foods of that type and not only the specified food [B.01.511(4), FDR].

Unacceptable:
On an apple sauce label: "Low in fat"
Acceptable:
"Low in fat – all apple sauces are low in fat."
"Olive Oil, a cholesterol-free food"

When more than one of the claims in column 4 of the table following Section B.01.513, FDR are made on the label or in the advertisement for a food, the common elements of the claims may be conjoined rather than repeated [B.01.512, FDR].

Acceptable:
"low in fat" + "low in sodium" = "low in fat and sodium"

Size, Prominence, Location

Claim Conditions

When a claim is made on the label or in any advertisement, all of the words, numbers, signs or symbols that are part of the claim must be of the same size and prominence [B.01.503(3), FDR]. This includes all words of the claim having the same font, height, colour and bolding.

This requirement is for words, numbers, signs and symbols of each individual claim. When multiple claims are present, or the same claim in English and French is present, the size and prominence of the claims (including words, numbers, signs or symbols that precede or follow the claim) do not have to match.

Accompanying Information Conditions

When a claim is made on the food label, the information required to accompany the claim must be adjacent to (without intervening material) the most prominent claim on the principal display panel; or when the claim is not on the front label, grouped with the most prominent claim elsewhere on the label, and in letters of the same size and prominence as the claim [B.01.504, FDR]. A box around the words of a claim or around the accompanying information is considered intervening material and is not permitted.

When multiple claims (as set out in the Specific Nutrient Content Claim Requirements section) are conjoined, the accompanying information can also be conjoined, as long as it remains adjacent to the associated claim or statement, without any intervening material, and is shown in letters of at least the same size and prominence as those of the statement or claim.

Non-package produce (e.g. a banana) may have a sticker attached, which could include a nutrient content claim. The accompanying information for that claim must also appear on the sticker. For example, if there is a "source of potassium" claim on the sticker, the amount of potassium per serving of stated size must also be on the sticker. If the same claim was not on the sticker but on the in-store poster, then the mg of potassium per serving of stated size would be required on the in-store poster.

For more information, please refer to the Decision Trees for Nutrient Content Claim Advertising Requirements.

Date modified: