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At retail, advertisements include all in store signage including shelf talkers, printed flyers, educational and promotional material, and other forms of media such as radio, television and on-line information promoting the sale of a product. All information presented to promote the sale of a product must be truthful and not misleading.
Disclaimer on Retail Store Signs
A disclaimer such as "subject to change with various suppliers" is not acceptable on retail store signs as labelling information covering a variety of foods on display. The retailer is responsible for providing accurate information concerning the product as sold and cannot be relieved of this responsibility by using a disclaimer.
"Gluten Free" Advertisements
Fortified gluten-free foods may be sold at retail but are not permitted to be advertised by the store to the general public. Refer to Advertising of Gluten-Free Foods to the General Public for more information.
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