Guidelines for Product of Canada and
Made in Canada Claims

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The guidelines for "Product of Canada" and "Made in Canada" claims promote compliance with subsection 5.(1) of the Food and Drugs Act and subsection 7(1) of the Consumer Packaging and Labelling Act, which prohibit false and misleading claims.

The use of "Product of Canada" and "Made in Canada" claims is voluntary. However, once a company chooses to make one of these claims, the product to which it is applied should meet these guidelines.

The guidelines for "Product of Canada" and "Made in Canada" claims apply to foods sold at all levels of trade, including bulk sale or wholesale foods for further processing. They also apply to claims made in advertising and by restaurants.

These guidelines do not apply to:

  • Products destined for export markets: These products must continue to meet the requirements of the importing country. This could result in different labels for domestic and exported products.
  • Other consumer goods such as animal feed, agricultural seed or plants that are not food products: These products may be assessed under the Competition Bureau's Guide to "Made in Canada" claims.
  • Content claims regarding regional or provincial content, such as provinces, cities, towns, etc.
  • Terms or references that have regulated requirements (e.g., grade names, references to Canada Organic or mandatory country of origin labelling)

All ingredients and their components that contribute to the food, regardless of their generation when they were added, must be considered when assessing "Product of Canada" and "Made in Canada" claims.