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VB-GL-3.5: Advertising of veterinary biologics

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1. Introduction

The purpose of this guideline is to provide information on the requirements for the advertising of veterinary biologics (VB) in Canada. The Canadian Centre for Veterinary Biologics (CCVB) regulates the advertising of VB under the legal authority of the Health of Animals Regulations. There is no requirement for approval of an advertisement by the CCVB prior to its publication. Consequently, the CCVB does not ordinarily review and provide comments on the acceptability of draft advertisements. The CCVB investigates all complaints about inappropriate advertising, and will take necessary actions against false or misleading advertisements.

1.1 Legal authority

2. Definition of an advertisement

An advertisement is any and all information about a VB intended for publication in order to present a VB product to a target audience. The publicity can be done through, but is not limited to, television, radio, the Internet, social media, newspapers, magazines, scientific journals, promotional brochures, and handouts. Items bearing the logo or trade name of a veterinary biologic, but not making claims about the product, are not covered by the scope of this guideline. Peer-reviewed published scientific articles are not considered to be advertisements, provided they are available in a complete unedited format.

3. General guidance

Observe the following guidelines when preparing advertising materials:

All complaints about published advertisements, along with the details of the complaints and supporting documents, should be submitted to the CCVB in writing.

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