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Former - Advertising Requirements for Nutrient Content Claims
On December 14, 2016, amendments to nutrition labelling, list of ingredients and food colour requirements of the Food and Drug Regulations came into force. Regulated parties have a five (5) year transition period to meet the new labelling requirements. This former page of the Industry Labelling Tool reflects the former requirements.
For information on the new labelling requirements, consult Advertising Requirements for Nutrient Content Claims.
Nutrient content claims that are presented in any form of advertising must meet all applicable conditions listed in the tables in Specific Nutrient Content Claim Requirements.
Media-specific requirements vary, depending on whether:
- the advertisement is for radio or television;
- the advertisement is for other types of media;
- the advertisement is placed by the manufacturer; or
- the advertisement is placed by someone other than the manufacturer (i.e. a third party).
The Decision Trees for Nutrient Content Claim Advertising Requirements below provide a tool to aid in identifying advertising requirements of nutrient content claims.
Table of Contents
- Advertisements Placed by the Manufacturer versus Third Party
- General Advertising Requirements (Advertisements Other Than Those for Radio or Television)
- Advertisements for Radio or Television
- Advertisements Making Vitamin and Mineral Nutrient Content Claims
- Decision Trees for Nutrient Content Claim Advertising Requirements
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