Comparative nutrient content claims
Reformulated products and similar reference foods
A reformulated product may temporarily use the pre-reformulated product as a similar reference food if the pre-formulated product will be phased out. For example, a product that has been reformulated to reduce the trans-fat content may use the claim "reduced in trans fatty acids" as compared to the pre-reformulated product as the similar reference food, if the food, label and advertisement meet all of the conditions set out for the nutrient content claim. This claim would be acceptable on a food for a one-year period (from the production date) after the similar reference food has been phased out. This claim can be made in advertising (e.g. television, radio, print, etc.) only for one year as well. After the one year period, the claim would not be acceptable given that the similar reference food is no longer available. Other more appropriate claims such as "Lower in trans fatty acids" or "Free of trans fatty acids" could be used at that time, provided the food meets the conditions set out for those claims.
The "reduced in trans" comparative claim should normally be against the manufacturer's regular product since in order to decrease the trans content, the food would have to be reformulated with a different source of fat and/or oil. However, a competitor's product that meets the definition of a similar reference food could also be used.
Note: The food carrying the claim "reduced in trans fatty acids" must be processed, formulated, reformulated or otherwise modified, without increasing the content of saturated fatty acids, so that it contains at least 25% less trans fatty acids, based on the reference amount of the food and similar reference food (or based on 100 g for prepackaged meals). The similar reference food cannot meet the conditions for the "low in saturated fatty acids" claim (see Summary Table of Saturated Fatty Acid Claims).
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