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Specific nutrient content claim requirements
Vitamin and mineral nutrient claims

Vitamin and mineral claim requirements

On the label or advertisement for a food, it is not permissible to make a statement or claim that characterizes the vitamin or mineral content of a food unless:

  • a Daily value (DV) for the vitamin or mineral has been established [D.01.004(1)(a), D.02.002(1)(a), FDR]
  • a minimum of 5% of the DV per serving of stated size is present for the vitamin or mineral that is the subject of the claim [D.01.004(1)(b), D.02.002(1)(b), FDR]
  • the vitamin or mineral content is declared as a percentage of the daily value per serving of stated size [D.01.004(1)(c), D.02.002(1)(c), FDR]
    • Note: Declaration of the vitamin or mineral content is not required when a claim is made for fresh vegetables or fruits without any added ingredients, an orange with added food colour, or a fresh vegetable or fruit coated with mineral oil, paraffin wax, petrolatum or any other protective coating. The use of a nutrient content claim, on the label or in an advertisement, does not trigger the NFt or any accompanying information [B.01.401(2)(c)(i), D.01.004(1.1), D.02.002(1.1), FDR]
  • the claim is one of the specific permitted exceptions
    • Bottled water, including "mineral water", "demineralized water" and declarations regarding the addition of fluoride ions [Division 12, FDR]
    • A declaration of the addition of iodide on the principal display panel of salt [B.17.003, FDR]

Note: The first three conditions above do not apply when a claim concerns the sodium or potassium content of a food [D.02.002(4), FDR]. Refer to Sodium (salt) claims and Potassium claims for more information on these specific claims.

Note: Even when a claim cannot be made, the amount of the vitamin or mineral nutrient may be (or in some cases, must be) declared in the Nutrition Facts table in an amount less than 5% of the DV [D.01.004(4), D.02.002(6), FDR] (refer to Additional nutrition information) and/or in a quantitative declaration outside the Nutrition Facts table.

Testimonials and guarantees

Testimonials and guarantees are prohibited on foods represented as containing a vitamin or mineral nutrient. Refer to Testimonials and guarantees regarding vitamin and mineral nutrients for more information.

When vitamins or mineral nutrients are added directly or as components of an ingredient

When a food has a vitamin or mineral nutrient added directly to it as an ingredient, or when a food contains a vitamin or mineral nutrient that was added via an ingredient and the vitamin or mineral nutrient is declared as a component of that ingredient (as required by B.01.008 of the FDR), the amount of the vitamin or mineral nutrient must be declared in the Nutrition Facts table. For foods that are usually exempt from carrying a Nutrition Facts table, a Nutrition Facts table is triggered [B.01.401(3)(a) and (b), FDR].

Claims for vitamin and mineral nutrients which are present in ingredients exempted from component declaration [D.01.007, D.02.005, FDR]

Section B.01.009, FDR details a number of ingredients that are partially or fully exempted from component declaration. These ingredients may contain added vitamins and/or mineral nutrients as components, as set out in the applicable legislation. The label or advertisement for a food with enriched ingredients may make statements or claims about the vitamin and/or mineral nutrient components of these ingredients, provided:

  • the vitamin or mineral nutrient is declared by its common name immediately following the declaration of that ingredient to show that it is a component of that ingredient (despite the requirements of B.01.008.2(6), FDR)
  • except in the case of flour, all of the components of that ingredient are declared, in parentheses following the name of the ingredient. The components cannot be integrated into the ingredient list as though they are ingredients of the food. (In the case of flour, only the vitamin or mineral nutrient that is the subject of the claim would have to appear in parentheses)
  • the total content of the vitamin and/or mineral nutrient(s) in the prepackaged product is declared in accordance with D.01.004 or D.02.002, FDR, as applicable, and
  • the food contains at least 5% of the DV per serving of stated size for that vitamin or mineral nutrient

Example:

If a pudding carries a claim that it contains vitamin D in the skim milk ingredient, then all components of the skim milk have to be declared in parentheses following "skim milk" in the list of ingredients. In order to make that claim, the food is required to contain a minimum 5% of the DV of vitamin D per serving of stated size. Also, the vitamin D content would have to be declared in the Nutrition Facts table both in terms of absolute amount and % DV.

Note: All vitamins and/or mineral nutrients that appear in the list of ingredients due to the requirements of D.01.007 and D.02.005, FDR must also be in the Nutrition Facts table.

Summary table of vitamin and mineral claims
Column 1
Claim
Column 2
Conditions - Food
Column 3
Conditions - Label or advertisement
Column 4
FDR Reference

a) any vitamin or mineral nutrient claim
Examples:
"contains"
"source of"
"contains 8 essential nutrients"

The vitamin or mineral must be set out in column 1 of Part 2 of the Table of daily values (DV).
The food provides ≥5% of Daily value (DV) per serving of stated size.
Claims are based on the total nutrient level, with the following exception:
where fortification is not permitted and additives contribute 25% or more of the total nutrient level, any claim must only be based upon the naturally occurring nutrient level.

Nutrition Facts table must include a declaration of the content of the claimed vitamin or mineral nutrient per serving of stated size, both in terms of absolute amount and % Daily value (% DV)

Nutrition Facts table is required on Foods usually exempt from displaying a nutrition facts table by B.01.401(2)(a) and (b) of the FDR [B.01.401(3)(e)(ii), FDR].

When used in an advertisement, must comply with the Advertising requirements for nutrient content claims.

D.01.004
D.02.002
B.01.402(4)
B.01.401(3)(e)(ii)

b)
"good source of"
"high in"

The vitamin or mineral must be set out in column 1 of Part 2 of the Table of daily values.
The food provides ≥15% of DV, except ≥30% of DV for vitamin C.
Claims are based on the total nutrient level, with the following exception:
where fortification is not permitted and additives contribute 25% or more of the total nutrient level, any claim must only be based upon the naturally occurring nutrient level.

See conditions set out for item a) of this table.

D.01.004
D.02.002
B.01.401(3)(e)(ii)
B.01.402(4)

c)
"excellent source of"
"very high in"
"rich in"
“a valuable source of”

The vitamin or mineral must be set out in column 1 of Part 2 of the Table of Daily Values.
The food provides ≥25% of DV, except ≥50% of DV for vitamin C.
Claims are based on the total nutrient level, with the following exception: where fortification is not permitted and additives contribute 25% or more of the total nutrient level, any claim must only be based upon the naturally occurring nutrient level.

See conditions set out for item a) of this table.

D.01.004
D.02.002
B.01.402(4)
B.01.401(3)(e)(ii)

d)
"added vitamins"
"fortified/enriched with (naming the vitamin or mineral nutrient)"
"vitaminized with (naming the vitamin)"

Permitted additions of vitamins and mineral nutrients are listed in D.03.002 of the FDR (see Foods to which vitamins, mineral nutrients and amino acids may or must be added).
Minimum and maximum amounts to be added are regulated.
Claims are based on the total nutrient level, with the following exception: where fortification is not permitted and additives contribute 25% or more of the total nutrient level.

See conditions set out for item a) of this table.

D.01.009
D.01.010
D.01.011
D.02.009
D.01.004
D.02.002
B.01.402(4)

e)
"(%, fraction or number) more (name of vitamin or mineral nutrient) than (naming reference food)"
"higher in (named vitamin and/or mineral nutrients) than ..."

Compared to the reference food, the product must be:
a) ≥25% increase in the claimed vitamin or mineral nutrient; and
b) have a significant absolute difference in the vitamin or mineral nutrient content of ≥10% of the Daily value of the vitamin or mineral nutrient.
Claims are based on the total nutrient level, with the following exception: where fortification is not permitted and additives contribute 25% or more of the total nutrient level, any claim must only be based upon the naturally occurring nutrient level.

The (%, fraction or number) more (name of vitamin or mineral nutrient) than (naming the reference food) to be either:
a) part of, or grouped with, the most prominent claim that the food is higher in a vitamin or mineral nutrient;
or
b) clearly linked to this statement:
i) when the claim is made on the label;
and/or
ii) in the advertisement when the claim is made in the advertisement.
Nutrition Facts table must include a declaration of the content of the claimed vitamin or mineral per serving of stated size, both in terms of absolute amount and % DV.
Nutrition Facts table is required on Foods usually exempt from displaying a Nutrition Facts table by B.01.401(2)(a) and (b) of the FDR [B.01.401(3)(e)(ii), FDR].
When used in an advertisement, must comply with the Advertising requirements for nutrient content claims. See conditions set out for item a) above.

D.01.004
D.02.002
B.01.402(4)
B.01.401(3)(e)(ii)

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