Claims regarding the origin of ingredients within a food
A product may make a claim regarding the origin of ingredients within a food, provided the claim is truthful and not misleading (e.g. "Contains Italian olive oil"). In addition to this claim, a company may choose to highlight the amount of an ingredient in the product (e.g. "10% Italian olive oil"). Further guidance on stressing or highlighting particular ingredients can be found in the Highlighted ingredients claims.
Guidance on the use of claims regarding the Canadian origin of ingredients within a food can be found below in the Guidelines for "Product of Canada" and "Made in Canada" claims.
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