Pictures, Vignettes, Logos and Trade-marks
Awards, Seals and Certificates of Approval
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When awards, seals and certificates of approval are cited, the consumer should be made fully aware of the reasons for which they were granted. Awards should be mentioned only if the praise worthy qualities for which the award was won are also outlined and are still valid for the product. The date of the award should also be mentioned. Any suggestion that the food product is nutritionally superior to others or that the award was won for reasons other than those for which it was actually won, may be misleading, false, and deceptive.
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